Ads have become disruptive and painful to the internet experience. Things like flash ads, animated GIFs, popovers, and flying ads make it not only hard to consume content but also slow down browsers because of excessive javascript, slow servers, and use of plugins that don't run well(Flash).
I'm fine with text ads, and I'm OK with picture ads, but an ad should never be more active than the content it is paired with.
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DBeta commented on Chrome 5 Released